5 Content Marketing Tips for Your Business Website
An effective digital marketing strategy is to create top-notch and valuable content for your audience and niche regularly. This works because it helps foster a sense of trustworthiness with your audience and establishes your business or brand as an expert or standard within your industry.
Creating great digital content can also help influence consumer’s habits and behaviors. Here are 5 ways you can do this.
CREATE LONGER POSTS
Generating longer and more detailed content helps boost your SEO rankings and can lend to consumer trust. Longer posts containing valuable, expert information in your niche means that consumers that are perusing the content are more likely to give your business or brand a vote of trust.
Longer engagement on your blog pages and sites also sends signals to Google to put your content higher on their search results page when someone uses a search engine to look for information about topics in your niche.
Someone trained in SEO optimization, like the specialists at Spivey Media, can create posts that are optimized for Google keywords and keyword searches.
READ ALSO: Why You Need to Hire Someone with SEO Optimization Experience To Build Your Business Website
CREATE CONTENT RELEVANT TO YOUR NICHE
Generating content relevant to your niche is important. Make sure that content is searchable and uses the proper SEO keywords. That way, when someone is searching for a product or service in your city, your product, or information relevant to your product or service will populate in search engines.
For example, if you sell espresso, a blog post about different coffee beans would be a great choice for a blog post topic. You can also add high quality photographs of your coffee beans and meta tag those for an additional shot at boosting your brand’s website content in the Google algorithm.
CREATE VALUABLE, HELPFUL CONTENT
Generating content that’s valuable and useful to your target audience sends a signal to them that you are a standard in your industry. If you can convert your expert knowledge into high-quality content utilizing excellent copy writing and eye-catching design for use on your social media platforms, blog posts, and web pages, your audience will be more likely to consider your brand or business when it comes time to utilize your services.
For example, if you are a great photographer and can provide useful tips on posing or finding good lighting, you will stand out to potential customers as an expert that will definitely capture quality photographs for their wedding or special occasion.
READ ALSO: 5 Times You’ll Want to Hire a Professional Photographer as a Small Business Owner
CREATE CONSISTENT CONTENT
Consistency is key. Create a consistent visual layout that is easy to read on both mobile and desktop sites. Choosing to utilize a consistent template makes your content instantly recognizable as content from your brand. A consistent template and layout also helps your customer know what to expect and how to find the information they are looking for.
Sticking to a consistent posting schedule is another important thing to remember when posting content. If you post content on a weekly schedule, your audience will come to expect and anticipate your content and will be more likely to interact with it. Scheduling consistency also leads to boosts in your social media and Google search rankings since fresh and regularly updated content is rewarded in these algorithms.
TAKE YOUR CONTENT A STEP FURTHER
When creating a blog post or providing valuable content, look to your competitor and then be sure to take your content a step further. If your competitor has written a blog about a similar topic that you are tackling, give even more information.
For example, if you are writing a blog about different types of awnings for your custom home design blog and your competitor has already written a post on the topic, be sure to include the awning type that they left out. Or you can expand on the topic a bit further by including the different types of materials and finishes that each product comes in. Don’t be afraid to write a long blog post and provide loads of valuable information. The people looking for this in depth information could very well be part of your target audience and are one step closet to being converted into a future client or customer.
READY TO STEP YOUR BUSINESS MARKETING GAME UP?
The experts at Spivey Media, based in Norman, Oklahoma, are ready to help you meet your business marketing goals and help you see a return on your marketing investment.
We can create short- and long-form video content or Instagram Reels that fit your brand’s unique aesthetic and tone. We can also create well-written captions, eye-popping photographs, or expertly written blog posts and landing pages for your social media platforms or website that can help drive clients to your business here in Oklahoma.
If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals. We’ll get started right away on a personalized marketing game plan just for your business or brand.