How Explainer Videos Can Help Your Business Bloom In 2024
Generating video content for digital marketing has never been easier. Based on a survey by wyzowl.com, 91% of businesses use video as a marketing tool. If done well, video content can help your brand or business build trust, boost brand awareness, and engage consumers by building conversations around your brand.
Here are three ways explainer videos and short-form video content can help you grow your business in 2024.
EXPLAINER VIDEOS AND YOUR WEBSITE
Explainer videos are the perfect type of content for your website. Produce high-quality videos showing customers how to use your product. Seeing a real person using your product helps create familiarity with your brand and product.
Customers can then picture themselves using your product and they’ll start to dream up the various ways they can see themselves utilizing your product or service. These stories are what make super fans and create loyal customers.
SHORT-FORM VIDEOS AND REELS FOR SOCIAL MEDIA
Explainer videos are an excellent investment of marketing dollars because they can be edited for use on various platforms, like across your social media. Use short chunks of content on your social media channels as reels to showcase your brand’s persona and show examples of your products in use.
You can also share emotional success stories and other testimonials of satisfied customers. The social media algorithm favors high-quality short-form video content, so it is a great way to get thousands of eyes on content created and curated specifically by your business.
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EXPLAINER VIDEOS AND GOOGLE SEO
Top-notch explainer videos can help you find your way into the good graces of the Google algorithm using the power of SEO or search engine optimization. The 2024 Google algorithm rollout gives priority to high-quality video content and helpful, valuable information.
Google is leaning its preference away from content made for the sake of pleasing or "tricking" the algorithm. It's a win-win. The more authentic and valuable information you can share, the more your target audience will trust you as an authority in your niche and the more Google will share your content with users searching for information in your field.
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READY TO STEP UP YOUR VIDEO MARKETING GAME?
According to the survey taken by wyzowl.com, one-third of marketers say they do not have time to create videos for marketing, 20 percent say that video marketing is too expensive, and 15 percent of marketers do not know where to start.
This is where Spivey Media comes in!
The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and see a return on your marketing investment.
We can create short- and long-form video content for your brand or business that can boost trust with your target audience and convert loyal customers. Give us a call today and tell us about your ideas and goals. We will get started creating a personalized marketing game plan that meets those goals and fits your budget.